The Purple Foxes’ Calling Card: A Small Token of Extraordinary Service
In the chaos and complexity of the Vietnam War, a simple business card-sized memento became a cherished symbol of safety and service. The Marine Medium Helicopter Squadron 364 (HMM-364), better known as the Purple Foxes, had a unique tradition of handing out calling cards to their passengers, featuring their mascot Swifty the Purple Fox and the words “This trip courtesy – the Purple Foxes.”
From 1968 to 1971, at the height of the conflict, these cards found their way into the hands of countless Marines, ARVN soldiers, and other personnel who rode aboard the squadron’s CH-46 helicopters. Whether it was a routine resupply mission, an emergency medical evacuation, or a hot combat extract, the Purple Foxes made sure their passengers knew exactly who had provided their lift.
The CH-46 Sea Knight helicopter, affectionately known as the “Phrog” due to its appearance, was the workhorse of Marine Corps helicopter operations in Vietnam. These twin-rotor aircraft, operated by the skilled pilots and crews of HMM-364, proved invaluable in the challenging terrain and combat conditions of Southeast Asia. The Purple Foxes earned their reputation through countless missions, often flying in hostile conditions to support ground forces.
The calling card tradition spoke volumes about the squadron’s pride and professionalism. It wasn’t just about branding or recognition – it was about accountability and trust. For the infantry Marines on the ground, known as “grunts,” knowing which squadron had provided their transportation meant they could put a name to the crews who routinely risked their lives to support them. Many Marines kept these cards as mementos, tucked away in their wallets or sewn into their gear, as tangible reminders of the dedicated aircrew who served as their lifeline.
The Purple Foxes’ commitment to their mission went far beyond the simple gesture of handing out cards. Operating from various bases throughout South Vietnam, HMM-364’s crews flew thousands of missions, transporting troops, supplies, and casualties across hostile territory. Their CH-46s were often the first in and last out during combat operations, providing vital support to ground forces while operating under intense enemy fire.
The squadron’s extraordinary service is reflected in both their operational tempo and decorations. During just a six-month period from late 1969 to early 1970, the Purple Foxes flew over 7,500 hours in harsh monsoon conditions, moving 45,000 troops and averaging 28,000 pounds of cargo daily. Their valor under fire earned them numerous decorations during this period alone, including 5 Silver Stars, 23 Distinguished Flying Crosses, and over 200 Strike/Flight Air Medals – each award representing countless acts of courage in service to their fellow Marines.
Today, these calling cards serve as historical artifacts, representing not just a squadron’s tradition, but the broader story of Marine Corps aviation in Vietnam. They remind us of the profound connection between air and ground forces, and how a simple gesture of identification helped strengthen the bonds between Marines in the midst of war. The tradition of the Purple Foxes’ calling card exemplifies the Marine Corps’ attention to detail and commitment to service, even in the most challenging circumstances. It stands as a testament to the squadron’s pride in their mission and their dedication to the Marines they supported, one flight at a time.
When the Purple Foxes deployed to Iraq in 2003, the Vietnam-era Foxes created this updated version for the missions in Iraq. Again including a picture of Swifty, it read, “Swifty says ‘Give a Shit.’ This ride brought to you by the World Famous Purple Foxes of HMM-364. Sure, it is the oldest pig in the fleet. And yes, it leaks a lot. But you ain’t walking!”
Semper Fi!
Author’s note:
One time, I found myself chatting in a hotel lobby with General James Mattis. The conversation turned to helicopter squadrons, and he mentioned his favorite: HMM-264, which he called the “Give A Shit” squadron. I nodded and replied, “Yes, sir,” but felt the need to gently correct him. “I believe you’re thinking of HMM-364, sir.”
The General paused for a moment, then gave a slight nod and said, “Well, Corporal, yes, I think you’re right about that.”
Without missing a beat, I responded, “Yes, sir!”
And just like that, we carried on with our conversation, the kind of moment that stays with you for a lifetime.
The Purple Foxes came over from CONUS as an full squadron. When I joined them in Jan 68 they were a tight team. We certainly thought we were the best squadron in country. Thanks for mentioning us in your article.